Department of Business Administration, Sylhet International University, Sylhet, Bangladesh
This paper investigates the enrollment behavior of the students of Sylhet International University (SIU), a private university in Bangladesh. The researcher conducted reliability test, descriptive analysis, and chi-square tests and identified a number of key findings as to the enrollment behavior of students through collecting data from a sample of 584 students of SIU. The research shows that the students mostly prefer BBA program followed by LL.B. In the Faculty of Science and Engineering, B.Sc in Computer Science and Engineering gets the highest preference. In Post Graduate level MBA and LL.M programs are the preferred subjects. The most important factor for the students of SIU during admission is the quality of teaching, followed by location of the university, lower tuition fees, hostel facility and course system. Finally, students of SIU are highly satisfied with the image of their university, tuition fees, hostel facility, full time faculty members and quality of teaching. Students are not highly satisfied with the overall performance of their university.