Severity of Problems of Marketing Faced by the Struggling Small Scale Enterprises to Survive: A Study on Selected Industrial Units of BSCIC Industrial Estates of Sylhet Division

Document Type: Research Paper

Authors

Department of Business Administration, Sylhet International University, Sylhet, Bangladesh

Abstract

Small scale industries are suffering most from the marketing problems due to their owners’ attitudes, units’ capacity, and quality of products along with the scale of production. The researchers analyzed the problems of selected twenty small scale industrial units of various industrial groups of industrial estates of Sylhet division of Bangladesh to get insights of the problem. Primary and Secondary data were used for that research where primary data were collected from selected entrepreneurs by stratified sampling through a structured questionnaire. The collected data were processed through Excel 07 by the help of simple statistical tools like frequency, ratio, percentage etc. From the findings, it can be inferred that most of the enterprises (15 in number) are suffering from marketing problem in different aspects like competition, slow market demand and other problems.  The researchers recommended the units to adopt aggressive attitude of marketing, select proper channel and mode of distribution, along with proper promotion method to combat with big firms and ensure their survivals.    

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