Department of Commerce, Aligarh Muslim University, Aligarh, India
Department of Agricultural Economics and Business Management, Aligarh Muslim University, Aligarh, India
The recent ban on cow slaughtering in India has brought into debate highly emotive and contentious issues to the forefront The meat industry is characterized by controls across the entire value-chain of production and sale, which not only hampers its efficiency but also exacerbates the. The growth and development in meat industry in particular and the country in general has multiple linkages with social, economic and environmental issues. Indian beef meat is witnessing strong demand in international markets due to its lean character and near organic nature. Unlike cow slaughter, there is no social taboo in killing buffalo for meat. The purpose of this study is to conduct a triple bottom line assessment of meat processing industry and suggest alternatives that could improve the current sustainable practices across various stakeholders. a rational approach to the subject is the need of the hour tacking in to account the economic, social as well as ecological.